Wednesday, April 7, 2010

Nintendo Doesn't Fear Apple Gaming (Pot/Kettle/Black)


Kotaku talked with Reggie Fils-Aime, president of Nintendo of America.  The subject, iPhone and iPad gaming treading on Nintendo territory.  Reggie says,
Apple "is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software," Fils-Aime said. "I've seen data that suggestions that while consumers are constantly downloading Apps, they play with them for a few times and then they are moving on to the next thing.
The funny thing is we've heard this before.  It came from the mouths of Microsoft and Sony executives when talking about Nintendo.  You could replace Apple with Nintendo and Nintendo with Sony/Microsoft, and I've heard this quote before.  Also,
"If our games represent a range between snacks of entertainment and full meals depending on the type of game, (Apple's) aren't even a mouthful, in terms of the gaming experience you get."
That's really worth a laugh, because that is truly the knock that Microsoft and Sony have on Wii games.  It's amusing to see how defensive the companies can get when it involves someone else's success.  The best part is, they're all right in a way.  Nintendo was hugely successful with the Wii, but it didn't really affect the success of the 360 or the PS3.  The core gamers still supported the new systems, while the Wii captured a new audience.  I think the same thing is happening here.  Apple has gained yet another new audience, but I don't think it's by sacrifice.  I don't believe people are standing in a store holding an iPhone in one hand and a DS in the other trying to make a choice.

4 comments:

  1. The problem is the "new audience" is starting to drive where games are headed (away from what core gamers may enjoy.)

    ReplyDelete
  2. I'm not so sure that's the case. That's what is happening on the iPhone and the Wii, but I haven't seen the effect on 360 and PS3.

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. "I don't believe people are standing in a store holding an iPhone in one hand and a DS in the other trying to make a choice."

    Ok. I was hoping I wasn't the only one in the store confused. I guess not... :P

    ReplyDelete